This success has allowed us to scale our team from four co-founders to over 125 employees in our headquarters based in Los Angeles and now six game studios worldwide.
We will continue to invest in the casual mobile games category. What does The Walking Dead and this core gaming audience mean for the casual gaming audience you’ve established?
Walter Driver, CEO and co-founder of Scopely, explains how the company is going big with The Walking Dead: Road to Survival marketing and what impact core gaming will play moving forward in this exclusive interview. This new partnership with Skybound targets both core gamers and the more mainstream fans of AMC’s The Walking Dead, which is based on Kirkman’s comics. In April 2015, Scopely formed a partnership with Hasbro, resulting in the successful launch of Yahtzee with Buddies for iPhone, Android and Apple Watch securing 1 million downloads in four days. Scopely has seen explosive growth of 19,556 percent from 2011 to 2014. Scopely has developed over six months worth of new content for the live game, which will introduce new characters, storylines, and other content to gamers. It’s a brand new take on The Walking Dead from a gameplay perspective, designed by Scopely to encourage gamers to work together to build a home base and progress through the storyline while building up their own character. The free-to-play game is based on Robert Kirkman’s 10-year-old comic book franchise and offers an original storyline that runs in parallel and intersects with the events from the comics. The company has partnered with Skybound Entertainment to launch The Walking Dead: Road to Survival on Google Play and the App Store.
Mobile game publisher Scopely is expanding beyond the success it-s had with casual mobile games since 2011, and into the core mobile gaming business.
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